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Why 3D technologies can help stores improve consumer experiences?

Ever wonder why some stores are just great places to be in and others leave you indifferent? Why do some retailers seem to attract more people into their stores than others and keep them coming back? One of the reasons is retail design. Stores that are well designed make people feel good. Successful retailers understand the importance design plays in how well they manage their store. 

The way it is laid out, the products it features and promotes and the amenities it offers to consumers to make them feel welcome are all part of creating a compelling in-store experience. A report entitled “Measuring emotions in customer experiences in retail store environments”, says that “retail design entails an understanding of what will work aesthetically in a retail environment.” But how do retailers know what will work before the store opens?

 How do they come up with the right ideas? Do they try out several layouts in their test stores and watch consumers from behind a two-way mirror to see how they react, if they buy, if they meander through the store or walk out after only a couple of seconds? And if a particular store design doesn’t work, what do they do? Re-organize everything and try again? Yes! This is the time consuming and expensive reality for most retailers.

But with 3D digital technology, visual merchandising is not left to trial and error chance, it becomes creative science. It provides retailers with a fast and cost-effective way to try out different options and see which one works before physically setting up a store. So let’s quickly go through some of the advantages of 3D visual merchandising.

Advantages

1. 3D visual merchandizing allows merchants to create virtual store environments and to provide access to these environments over the internet to as many test users as they want. This results in

More consumer diversity for a broader appeal
They can have consumers in faraway countries and of different cultures participate in testing, not just those that live near their physical test store. This provides them with greater insights into the tastes of a broader scope of people.

Increased cost-effectiveness and less time-consuming
On the consumer side, access over the Internet is cheaper and faster than flying in by plane or driving over by car. And for the merchant, digitally designing multiple test stores is less expensive and time-consuming than setting up different physical test stores with real products.

Faster convergence on the right solution
Testers can provide immediate feedback that merchants can rapidly consolidate (if they have the right software) and to implement changes to their virtual store in a matter of minutes. Try undoing and rearranging a floor and product layout in a physical test store in a few minutes…hmmm.

2. With 3D visual merchandising tools people don’t need to struggle to make the right decisions. They can effectively deal with opportunity cost issues partly because they help to eliminate the risk of not pursuing all or a large number of possible alternative scenarios simply because they didn’t have the time or funds to do so. What if they missed out on a great layout simply because it wasn’t tested? Intelligent merchandising based on business metrics helps brands’ reach their revenue targets.

3. 3D visual merchandising helps keep consistency in the brand identity. Moreover, many more digital layouts can be designed and tested. This added flexibility gives those responsible for strategy and key decision-making the reassurance that their decisions are based on what consumers actually experienced. 3D visual tools take out the guess work. They meet with their brand managers with confidence to defend their points of views armed with real consumer data that validate their choices. They know they’ve made the right decisions. Less stress, less anxiety, period.

Technology has transformed the shopping experience as witnessed with the rise of mobile and on-line commerce. Bricks and mortar stores are challenged to adopt technology as well to reinvent themselves and to give people a reason to leave their homes to go shopping. The ones that provide consumers with the best in-store experiences have every chance of convincing them that they are really great places to be, and shop, in.

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Adobe

The 3D Apparel Design Suite is fully integrated with all your favourite Adobe tools like Illustrator, Photoshop and more.

Switch between 2D and 3D designing

Images, Vectors and Patterns can be simultaneously
worked upon

Seamless File Format Integration and Support

Adobe

The 3D Apparel Design Suite is fully integrated with all your favourite Adobe tools like Illustrator, Photoshop and more.

Switch between 2D and 3D designing

Images, Vectors and Patterns can be simultaneously worked upon

Seamless File Format Integration and Support

Tech Pack

Top-down design and specification sharing to ensure all information required to manufacture the designed apparel is received in full precision.

PLM-ready Tech Pack generation

Intricate Details of fabric, measurements, patterns etc.

Notations and Annotation Support

Showcase

Taking your designs to the market requires more than just prototyping. See how your designs work in various style and store settings. Reporting and Analytics

Visual Styling of Designed Apparel

Easily Manipulate Styles like buttons open, rolled sleeves etc

Cross-check Screen Colours to procured fabric colours

Seamlessly Collaborate with Marketers and Developers

Showcase

Taking your designs to the market requires more than just prototyping. See how your designs work in various style and store settings. Reporting and Analytics

Visual Styling of Designed Apparel

Easily Manipulate Styles like buttons open, rolled sleeves etc

Cross-check Screen Colours to procured fabric colours

Seamlessly Collaborate with Marketers and Developers

fit

Photorealistic 3D Rendering

Fabric Simulation in Varied Environments (light, reflection etc.)

True Motion Fit Sessions to capture material movement

Garment Pressure and Tension Analysis of Moving Prototype

PROTOTYPE

Perfect the design game with tools that allow you to visualize how your apparel fits on real human body types through 3D prototyping

Variety of Human Prototypes based on size, skin colour etc.

Virtual Visualization of fabric textures

Accurate Draping of material over prototype

PROTOTYPE

Perfect the design game with tools that allow you to visualize how your apparel fits on real human body types through 3D prototyping

Variety of Human Prototypes based on size, skin colour etc.

Virtual Visualization of fabric textures

Accurate Draping of material over prototype

design

Easily navigate between 2D and 3D styling to add precision to fashion design.

Swift Design
Capabilities

Mix, Match and Scan fabric types

Pure Virtual
Visualization

3D Visualization of seams, trims etc.

Get Detail Levels like fabric, colour etc.

Store and Share all design elements

Style to Scale for all sizes

Real Time Sync With Adobe

design

Easily navigate between 2D and 3D styling to add precision to fashion design.

Swift Design Capabilities

Mix, Match and Scan fabric types

Pure Virtual Visualization

3D Visualization of seams, trims etc.

Get Detail Levels like fabric, colour etc.

Store and Share all design elements

Style to Scale for all sizes

Real Time Sync With Adobe

Comprehensive Analytics

Connect with real-time sales data to view Planogram performance and sales margins. With the power to visualize sales and other key metrics directly on products on walls and fixtures; Visual Merchandisers have the power to take informed decisions to improve full price sell-through and contribute to the management targets.

Performance check for both Central and Regional designers

Product Sales analysis

Comprehensive Data Views from various systems

Informed Decision Making to enable swift adaptation to change

Planogram Sharing

Empower flagship stores and retail/chain store managers to easily exchange planograms over mobile devices in 3D in real-time. Ensure compliance across different stores in different locations easily from head office.

Mobile Device Enabled Planogram Sharing

Business Metrics Visualization for Stores

Headquarters and Outlet Planning and Co-ordination

Experience Simulation

Efficiently capture and communicate the designer’s vision of how the store should look like. A delightful shopping experience, brand equity consistency and operational compliance can be achieved through 3D lifelike experiences.

High quality 3D Virtual Walkthroughs rendering

Validate with Internal teams for comments with screenshots

Share with customers focus groups to identify preferred zones

Effective communication of designer’s vision of store look alike

Smart Visual Merchandising

Perform a dry run of how your store plans work with internal stakeholders. View products at various locations in the store to see what is the best fit for each category to leave a remarkable impression for store visitors.

Generate detailed Planograms of the ideal result

Evaluate Business metrics in context of the store

Business Compliance Checks for Featured Products

Review Planograms with Central and Regional teams

Measure Sales Metrics based on assortment positioning

3D Content Collaboration

Manage Product Displays in 3D. Designing a store layout can be a frustrating experience if it does not support the physical collection once the products arrive. Merchants could take better decisions and even adjust the evolving assortments, if they could preview the store and the products earlier, using a virtual environment.

Life-like 3D Product modeling

Digital Assortment Visualization

Plan Store digitally before committing to production

Avoid expensive and time consuming assortment failures

finance and merchandise planning

Plan Company level targets and distribute them proportionately Top-Down, Bottom-Up and Middle- Out. Financial goals translate into inventory and assortment strategies that perfectly align capacities and constraints across the whole supply chain.

What-if and What-for Functions For real-time impact assessment

Workflow and Audit Trail For versioning and Approval

Support multi-channel strategy: Online, Shop-in-Shop

Support multi-level merch & location hierarchy

Link financial objectives to operations

Minimize stock-outs and over-stocks

finance and merchandise planning

Plan Company level targets and distribute them proportionately Top-Down, Bottom-Up and Middle- Out. Financial goals translate into inventory and assortment strategies that perfectly align capacities and constraints across the whole supply chain.

What-if and What-for Functions For real-time impact assessment

Workflow and Audit Trail For versioning and Approval

Support multi-channel strategy: Online, Shop-in-Shop

Support multi-level merch & location hierarchy

Link financial objectives to operations

Minimize stock-outs and over-stocks

DEMAND AND SUPPLY PLANNING

Supply Chain dashboard for monitoring, supporting and controlling the entire process

Scenario analysis to balance customer demand with production and delivery capabilities

Supplier management

Delivery Optimization

What-if and what-for analysis to forecast material and production line needs

DEMAND AND SUPPLY PLANNING

Supply Chain dashboard for monitoring, supporting and controlling the entire process

Scenario analysis to balance customer demand Increased Visibility in with production and delivery capabilities

Supplier management

Delivery Optimization

What-if and what-for analysis to forecast material and production line needs

business intelligence and analytics

Integrate Data From different sources easily

Unleash Intelligence From Data rapidly translate insights into action

Self-Service Analysis environment

Dashboards and Scorecards

Data Discovery, Data Analysis What-if scenarios, Business data modeling

open to buy and markdown planning

Monitor sales, markdown, margin, cover and closing stock on one screen. Use valuable information for in-season re forecast and markdown proposals based on actual versus idea sell-through curves.

Increase users’ efficiency through self-service analysis

Visibility of expected & required closing stock and what-if simulations

System supported achievement of required closing stock

Monitor budgets during planning and In-Season

Precise Visibility Closing stock and What-if simulations

Achievement of Required closing stock

Smart Handling of Never out of stock

Markdowns and Promotions optimization

open to buy and markdown planning

Monitor sales, markdown, margin, cover and closing stock on one screen. Use valuable information for in-season re forecast and Markdown proposals based on actual versus idea sell-through curves.

Increase users’ efficiency through self-service analysis

Visibility of expected & required closing stock and what-if simulations

System supported achievement of required closing stock

Monitor budgets during planning and In-Season

Precise Visibility Closing stock and What-if simulations

Achievement of Required closing stock

Smart Handling of Never out of stock

Markdowns and Promotions optimization

Assortment planning and store allocation

Create assortments that drive sales and margins. Making sure you have the right assortment for your customers has always been the core of retailing. Your collections need to stand out in a crowded marketplace to create future customer loyalty and sales.

Create an assortment strategy

Build pre-season buy and sales plans

Manage assortment in real-time

Automate manual tasks and execution

Improve Return on Space and Return on Inventory

Quickly gain Insights on Style Attributes

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COLLABORATE SOURCING

Increased Visibility in Supply Chain Management

Analytics Driven Insights For Effective Cost Management

Easy Collaboration With Multiple Suppliers

Study Impact of Decisions During Development

Consolidated Procurement Across Product Line

Ensure Enterprise Quality Standard Compliance

COLLABORATE SOURCING

Increased Visibility in Supply Chain Management

Analytics Driven Insights For Effective Cost Management

Easy Collaboration With Multiple Suppliers

Study Impact of Decisions During Development

Consolidated Procurement Across Product Line

Ensure Enterprise Quality Standard Compliance

collection management

product management

procurement management

Support Multiple Product Categories

Proactive Supply Chain Environment

Consistently Apply Changes Across Collections

Analytics Led Material Sourcing

Materials Management Based on Requirements

Market Specific Product Catalogs

Enterprise Level Workflow Calendars

collection management

product management

Support Multiple Product Categories

Consistently Apply Changes Across Collections

Materials Management Based on Requirements

procurement management

Proactive Supply Chain Environment

Analytics Led Material Sourcing

Market Specific Product Catalogs

Enterprise Level Workflow Calendars

DESIGN CONNECTORS

One Platform For Designers and Technical Team

Centralized Repository of Design Elements Like Trim, Material Wash, etc.

Materials Management Based on Requirements

Adobe Illustrator Integration for Increased Productivity

Connectors For Easy Integration

DESIGN CONNECTORS

One Platform For Designers and Technical Team.

Centralized Repository of Design Elements Like Trim, Material Wash, etc.

Materials Management Based on Requirements

Adobe Illustrator Integration for Increased Productivity.

Connectors For Easy Integration.

seasonal line planning

Merchandise Planning

Analytics backed Season Management

Unified Seasonal Line Planning

Current Product Information Views

Enterprise Level Workflow Calendar

Collaborate With Product and Management

Setup Sales Estimates

Swiftly Respond to Changing Trends

Real Time Marketing Analysis

seasonal line planning

Merchandise Planning

Analytics backed Season Management

Unified Seasonal Line Planning

Current Product Information Views

Enterprise Level Workflow Calendar

Collaborate With Product and Management

Setup Sales Estimates

Swiftly Respond to Changing Trends

Real Time Marketing Analysis

 R Krishna Kumar 

Founder and Managing DIrector

Mr. Ravishankara H.S is a B. Tech in Mechanical Engineering from National Institute of Technology, Surathkal Karnataka. He carries a rich experience of over 30 years in IT functions at various capacities in large professionally managed companies. 

Some of the Brands of which Mr. Ravishankara was heading IT Departments are: MICO, ABB, Grasim, Madura Garments & Arvind Brands. The last corporate assignment was with Arvind Brands as VP –IS heading the IT function. At Present he the Founder Director of HSR IT Solutions Pvt Ltd offering services from ERP evaluation to IT Operations management for companies in Textiles, IT Service, Apparel & Retail.

K Ganapathy S

Board Advisor

Ganapathy, an entrepreneur turned advisor, has over 18 years of experience in technology investing at ICICI Venture and Jump Startup. He has successfully nurtured more than 40 companies. 

Ganapathy advises Simbus on corporate development and strategy. He has a B. Tech degree from NIT Trichy and an MBA degree from XLRI.

 R Krishna Kumar 

Founder and Managing DIrector

Krishna Kumar (KK) – An IIM Ahmedabad Graduate, KK has 25 years experience with Fashion Industry Leaders like Madura Garments and Arvind Mills. An acknowledged expert in Supply Chain, KK has led transformational projects in large and medium companies in areas of supply chain planning, retail planning and PLM implementation.

 He founded Simbus with a mission to help companies to simplify their business using technology. He mentors several start-ups and also serves on the advisory board of National Institute of Fashion Technology (NIFT).